Buy It Like You Mean It - Tools for Responsible Shopping
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"The FishWise program, developed by the non-profit organization Sustainable Fishery Advocates, is implemented by the retailer who uses a color-coded labeling system at the point of sale to identify sustainable seafood, and for the more sustainable choices, displays a list at the point of sale of which species fall below health guidelines for mercury and PCBs. It is unique because all the food (in this case, seafood) is labeled, and because it results in the retailer seeking out fish from more sustainable fisheries."
"Sustainability Labeling
The label colors and their meaning are:
- Green: sustainable (the fish was caught using a sustainable method and the fish populations are healthy)
- Yellow: some concerns
- Red: not sustainable (the fish populations are in trouble and the fishing method is not sustainable)
The location of the catch, the catch method, and the common name of the fish are also included on the label. Symbols are used to indicate the catch method."
Quoting: Consumer Reports Eco-lables center: http://www.greenerchoices.org/eco-labels






