About
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“Changing the world… one purchase at a time.”
Our Mission: “To provide access to collaborative tools for educational discovery and communication about the real world impact of product supply chains.”

Without knowing the socially responsible impact of purchasing a product, we’re all still shopping in the dark.
Together we are modeling how specific companies perform on a variety of socially responsible interests. Buy It Like You Mean It helps students and volunteers cooperate to review and rate the real world effects of industry supply chains. We provide these ratings, free of charge, to help shoppers decide which products support their own unique values. Our users will soon be able to find a chocolate product scores through text messaging.
We’ve chosen the chocolate industry for our first research focus. Click here to vote on what we should research next. You can now browse our database of chocolate company reviews and rate what you think each review says about the goodness of a company’s actions. You can even use our research guide to help you create your own reviews.
Please Contact us if you have any questions.
Advisory Board:
Charles Nesson founded the Berkman Center for Internet & Society and is the William F. Weld Professor of Law at Harvard Law School. Charlie is currently adapting Harvard Law School’s curriculum to use the study of poker to teach fundamentals of competitive interaction. He regularly files briefs challenging government encroachment of civil liberties.
Chris Csikszentmihályi leads the Computer Culture Group and is an Associate Professor at MIT’s Media Lab. Chris is also a Director of the Center for New Civic Media at MIT. Chris is currently building technology tools to support ranchers and environmentalists to communicate about and address issues arising from gas fracture mining in Colorado. He is elaborating on ThoughtAndMemory.org’s Community Information Platform to accomplish this task.
Fritz Knabe is Vice President of Advanced Technology and a member of the founding team of Endeca Technologies. Endeca’s information access software helps people explore, analyze, and understand complex information. Fritz is also a board member and center manager for Community Tax Aid of Boston.
Hayat Imam is co-author of Watermelons Not War - Parenting in the Nuclear Age, former Executive Director of The Boston Women’s Fund and consultant for UNDP and UNFPA in the Philippines and Indonesia. Hayat is on the board of Center for New Words and Grassroots International and an active member of Dorchester People for Peace.
Juha Kaario is a Principal Scientist at the Nokia Research Center in Finland. His interests are in multi-discipline research for personal content, pervasive computing and mobile services combined with business innovation. Having led several research groups at Nokia he is now on the Nokia ecological research team focusing on ethical consumption and social media.
Peter Huybers is an Assistant Professor in the Department of Earth and Planetary Sciences at Harvard University. Peter explores climate change at modern to million year time scales, including topics related to changes in glaciation, ocean circulations, and the behavior of the atmosphere. Peter is a member of the Harvard University Center for the Environment and has published extensively in leading academic journals.

We are beholden to our dedicated team who have donated over 5500 hours of specialized labor and over twelve thousand dollars to jumpstart our service since March 2007. We are a nonprofit effort dedicated to openness and trust. Please email us to let us if you would like to help out.
Clockwise from top left:

Wesa Aapro - Information System Designer; Shaunalynn Duffy - Community Platform Designer; Daniel Ring - Web Developer; Christopher Pepe - Special Technology; Analucia Berry - Web Designer; Nikola Gorko - Comic Book Coordinator; Little Bear - Likes Socks; Courtney Tyler - Business Planning Intern; Sherri Davidoff - Research Consultant; Kat Huybers - Outreach Director; Clay Ward - Founder, President; Rebecca Nesson and Nico - Web Design Consultant; Raj Kottamasu - Graphic Artist; Lucy Mendel - Founder, Technology Director (dev nest);
Not Pictured: Michael Eggar - Web Designer; Fazle Khan - Web Technology Adviser: Taras Mauch - Plot Line Committee; John Till - Plot Line Committee; Jim Wauters - Plot Line Committee, Sadie S Scheffer- Comic Artist; Ben Stephens - Research Scouting; Zan Stein - West Coast Advisor; Nate Van Til - Copy Editor; Christin Khan - Photographer; Rob Lucas - Open Educational Resources Consultant; Luke Sullivan - Voice Actor.

Former participants: Claudia Gold - Research Consultant; Jamie Weller - Public Relations Director; Alessandro Chiesa - Software designer; Sam McVeety - Cell phone system designer; Luke Griffiths - Software designer; Stefan Barton - Artist; Laura Nichols - Artist; Sean Driedger - Web Developer.

BuyItLikeYouMeanIt is a project of Thought And Memory, Inc. Thought And Memory also provides open source information sharing to other optimistic projects.
Would you like to share what you’ve been working on with our community? Please direct your submissions for publication (comic book pages, scouting reports, scholarly papers, etc) to publications@ThoughtAndMemory.org. Feel free to comment on our blog posts and of course sread the word!

